Pickup truck sales in Thailand in 2024 for the past 12 months totaled 164,128 units, more than 100,000 units less than in 2023. Last year, Toyota led the market with two models, the Hilux Revo and Hilux Champ, with a combined total of 77,987 units, ranked as follows:
1. Toyota Hilux Revo 66,244 units
2. Isuzu D-Max 61,580 units
3. Ford Ranger 12,739 units
4. Toyota Hilux Champ 11,743 units
5. Mitsubishi Triton 6,898 units
6. Nissan Navara 2,478 units
7. MG Extender 1,124 units
8. Suzuki Carry 815 units
9. Mazda BT-50 486 units
10. GWM Poer Sahar 21 units
In 2024, the Thai automotive market will face a sluggish economy, which will have a major impact on pickup truck users. Compared to 2023, Toyota and Isuzu had a combined sales of more than 200,000 units, And the total sales of all brands were 267,079 vehicles. showing that the Thai automotive market is facing a difficult situation.
