GWM plans to challenge America's Big 3 — Chevrolet, Ford, and RAM — with a full-size pickup truck featuring a V8 engine, despite the political tensions between China and the U.S. that have impacted its development. The 4.0-liter twin-turbo V8 gasoline engine is currently under development, with the company confirming plans to sell the truck in the U.S.
"At the moment, the V8 engine might fit into one of our SUVs, but for pickups, it’s likely to be a model bigger than what we currently have," said James Yang, Vice President of GWM International, to the media. GWM has yet to release power and torque figures for the plug-in hybrid V8 powertrain, which will be used in SUVs under the Tank brand, possibly including the Tank 300. This powertrain is designed to operate primarily as an electric vehicle at low speeds, with the V8 engine kicking in for higher-power conditions, such as towing or off-roading.
Only two carmakers have attempted to challenge the Ford/GM/Stellantis group in the full-size pickup market: Toyota and Nissan. The latest Japanese brand, Nissan, had to give up due to the Titan's lack of popularity, with production set to end in 2024.
Meanwhile, Toyota has found more success in the market with the Tundra, now in its third generation. However, despite Toyota's enormous popularity in the U.S., the Tundra continues to be outsold by its competitors from GM, Ford, and Stellantis.
Currently, the trade environment for Chinese brands is less favorable. Former U.S. President Joe Biden increased tariffs on Chinese electric vehicles from 25% to 100% last year, while vehicles with internal combustion engines continue to incur a 25% tariff.
And the current president, Donald Trump, has raised tariffs on vehicles imported from nearly every country. Though he has stated that negotiations with China are ongoing, he has set high tariffs for imports, with Chinese imports currently facing a tariff of 145% in the U.S.